About
One Operator. Twenty Years.
No Pyramid.
Salt Lake City Marketing Guy is a single-operator marketing practice. The person you meet on the call is the person who builds the program, runs the channels, and shows up to the monthly review.
The Practice
I have spent two decades running paid search, SEO, paid social, email, content, and conversion programs for companies across SaaS, outdoor consumer brands, healthcare networks, financial services, real estate operators, and hospitality. The work is the work. Channels change. The discipline does not.
Salt Lake City Marketing Guy exists because the agency model is broken for small-and-mid businesses. Big agencies are built around enterprise budgets and adapt down badly. Small agencies hire juniors and call it a service team. Either way, the person you bought is rarely the person doing the work.
This is the opposite of that. One operator. One person on the account. Real ownership of the number.
The Method
Every engagement starts the same way. A working call to understand the business, the buyer, the funnel, what has been tried, what worked, and what did not. Then a written 90-day plan with the channels, the budget shape, the metrics that prove it is working, and the criteria for cutting things that are not.
After the plan, the work runs as a program. Monthly reporting against the agreed metrics. Quarterly reviews against the quarterly plan. No surprise invoices, no scope creep, no quarterly pitches for new packages.
What I Will Not Do
- Run a program where the metrics are not tied to revenue.
- Build a tactic without a thesis behind it.
- Manage four campaigns when the right answer is one good one.
- Hide behind a dashboard when the program is not working.
- Hand off the account to a junior six weeks in.
How Engagements Work
Engagements run month-to-month after the first 90 days. There are no long contracts and no minimums on what the program looks like after the initial scope. The work either earns its budget or it does not, and that is decided in the open every month.
How To Start
Schedule a thirty-minute call. There is no deck, no pitch, and no obligation. Most operators leave the call with a clearer picture of where the marketing is leaking even if we do not end up working together.