Conversion Rate Optimization
Conversion Work That Compounds.
Funnel analysis, A/B testing, and landing-page work that compounds the impact of every other channel. CRO is the multiplier most marketing programs are missing.
Every paid search click, every SEO visit, every email opened lands on a page that either earns the conversion or wastes the source. Most marketing programs spend on the front of the funnel and ignore the gate at the end.
Conversion work is the multiplier. A 25% lift in conversion rate is worth more than a 25% lift in traffic because the cost of getting that lift is so much lower.
What You Get
- Funnel analysis identifying where buyers drop off, what they were trying to do, and what got in the way.
- Landing-page work focused on the highest-traffic, highest-stakes pages first.
- A/B testing program calibrated to your traffic levels so the math actually works.
- Form, CTA, copy, and layout testing prioritized by expected impact.
How It Runs
- Days 1 to 30: funnel analysis, baseline measurement, and the obvious fixes.
- Days 31 to 90: structured test program against the highest-impact hypotheses.
- Month 4 onward: continuous testing program with monthly reporting against conversion lift and pipeline impact.