Paid Search
Paid Search That Pays Back.
Google Ads and Microsoft Ads programs for Salt Lake City businesses. Budget pacing tied to pipeline, search-term hygiene, and the conversion work that closes the loop.
Paid search is the easiest place to spend money and the easiest place to lose money. The default Google Ads experience is built for advertisers who can absorb learning losses. Most SLC small and mid-market businesses can not.
These programs are built for the opposite case: every dollar accounted for, every campaign with a thesis, every change documented against pipeline impact.
What You Get
- Account audit on day one to identify wasted spend, broken conversions, and missing negative keyword coverage.
- Campaign architecture rebuilt around buyer intent: brand, non-brand, competitor, and lower-funnel campaigns clearly separated.
- Search-term hygiene as an ongoing discipline. Bad terms get killed before they bleed.
- Conversion tracking built right, including offline conversion upload where the deal cycle requires it.
- Quarterly bidding and budget reshapes based on what is actually working, not what was working a quarter ago.
How It Runs
- Days 1 to 14: audit, conversion fixes, negative coverage, and the obvious waste cuts.
- Days 15 to 60: campaign restructure if needed, ad copy testing, landing-page diagnostic.
- Day 61 onward: ongoing program with weekly account hygiene and monthly strategic review.
Channels Covered
- Google Ads: Search, Shopping, Demand Gen, Performance Max where appropriate.
- Microsoft Ads: Search and Audience Network.
- Each channel measured separately against pipeline contribution.