Paid Social
Paid Social That Drives Pipeline.
Meta, LinkedIn, and TikTok programs built to fill pipeline, not impression dashboards. Audience strategy, creative discipline, and measurement that holds up.
Paid social burns the most money the fastest when the strategy is impressions instead of pipeline. The default platform optimization is built to spend the budget, not to find your buyers.
SLC paid social programs run with explicit pipeline goals, audience strategies built around how your buyers actually behave, and creative cycles that test against intent signals not engagement signals.
What You Get
- Audience strategy built around your actual buyers, not the platform's lookalike defaults.
- Creative production cycles paced for testing what actually moves intent.
- Pixel and conversion API setup that survives Apple's privacy changes and reports cleanly.
- Weekly account review against pipeline contribution, not just CTR and CPC.
Platforms Covered
- Meta (Facebook and Instagram): for consumer DTC, local services, and B2B with strong lifestyle signals.
- LinkedIn: for B2B with definable account, role, and industry targeting.
- TikTok: for consumer brands where the creative format matches the buyer.
- Each platform run against its own thesis. No platform that does not earn its budget continues.
Who This Is For
- SLC SaaS and B2B companies running LinkedIn as a primary acquisition channel.
- Outdoor and consumer brands testing Meta and TikTok creative cycles.
- Local services where Meta lead-gen is the right fit.